The Arton Business team was present at Watches and Wonders in the showroom boost of the IWC Schaffhausen brand. Content creator Sindi Arifi discovered the novelties that the Schaffhausen house presented during the fair.
The unveiling of IWC Watches’ latest creations was a memorable moment. These models, match Switzerland’s watchmaking heritage and at the same time have been revamped for the modern era, blending the allure of their classic design with cutting-edge technology. This event marked an innovative chapter in the history of this renowned watchmaking brand.